Lily Tillman

Astute Communications • 26th July 2019

Paid Media: The Basics

In one of my recent blogs, I focus on content creation and how incredibly important it is to be frequently posting interesting blog content, drafting curated social campaigns, etc. It’s true: Content creation is vital to the success of any strategic marketing plan.

Astute Communications • 23rd July 2019

Instagram Hashtags: Do’s and Don’ts

How much is #toomuch? #Does #this #look #like #spam? Are you #wondering what the #best and #worst hashtag practices are in the world of #Instagram? Well, look no further. Those three sentences you just read already cover the worst.

Astute Communications • 10th July 2019

How To Develop a Desirable Office Atmosphere

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence, and a heater in the winter. Perhaps your dream work environment puts you outside near the water — enjoying flexible hours and vitamin D. Whatever you’re picturing, you can probably admit that the job you wish you had is all about the atmosphere.

Astute Communications • 21st June 2019

4 Effective Exercises for Content Creators

Some say that the key to life is happiness. For others, happiness is the key to success. It may be that the key to productive communication is good listening — and the Key to the Kingdom board game goes for upwards of $100 on eBay (!). I don’t know about any of that, but I do know that the key to successful and productive digital marketing is content creation.

Astute Communications • 17th June 2019

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. This case study examines U.S.-based multinational food and beverage company PepsiCo’s protest-themed commercial for its carbonated soft drink Pepsi® and the consequent decline in millennial purchase consideration and brand perception.

Astute Communications • 4th June 2019

Grow Your Platform With Social Media Benchmarking

It’s possible you’ve never heard of benchmarking. That could be because there are plenty of ways to measure success on social media. For example, you can try to gauge a company’s success on Instagram by simply taking a quick glance at their follower count. Engagement, however, is what’s really key…

Astute Communications • 20th May 2019

Blogging in Business: Topic Ideas for Digital Marketers

I want to let you in on one of the secrets to successful digital marketing: consistent content creation through blogging. Content creation is like building a bridge — it takes time (and may consistently need care and updating) but once it’s done, the traffic is sure to come rolling in.

Astute Communications • 7th May 2019

Inside the Lines: Coloring Your Brand With Purpose

The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and, at the same time, make them believe they convinced themselves? What subconsciously persuades a buyer?

Astute Communications • 22nd April 2019

Youtube Marketing: A Beginner's Guide

It shouldn’t come as a surprise that YouTube is the second-most popular search engine in the world (second to Google, of course). YouTube is Google with strictly video answers: If you want to watch how something is done, or hear the voice and meet the face behind a product review, there is no better website to visit.

American Songwriter • 4th April 2019

Anti- Records Signs Offbeat Folkie Darrin Bradbury «

Darrin Bradbury is ANTI- Records’ newest signing. A folk singer and satirist who now resides in Nashville, Bradbury’s catalog is built with memorable songs that deal with the humor and heartache of modern American life.

American Songwriter • 2nd April 2019

Country Music Hall of Fame and Museum Preps Keith Whitley Exhibit «

Country Music Hall of Fame® and Museum today revealed details regarding the upcoming exhibition Still Rings True: The Enduring Voice of Keith Whitley. The exhibit opens May 3, 2019 and continues through April 5, 2020.

Astute Communications • 1st April 2019

Looking Back: Controversial Marketing in the '50s

Marketing is an ever-changing industry. When the culture shifts, marketing shifts. As social media transforms, marketing transforms along with it. Looking back at the evolution of marketing and advertising over the last 50 years is like opening a history textbook...

American Songwriter • 22nd March 2019

John Paul White Questions The Legitimacy of "The Good Old Days" With New Single «

Grammy-award-winning artist John Paul White today released new single “The Good Old Days” off his upcoming solo record, The Hurting Kind. The album is due for release April 12 via Single Lock. “The Good Old Days” is the second track off of White’s forthcoming collection.

American Songwriter • 21st March 2019

Calexico and Iron & Wine Release Lead Track “Father Mountain” Off Upcoming Record «

Earlier today, Calexico and Iron & Wine announced the upcoming summer release of Years to Burn, their first full-length album as a band.

Astute Communications • 8th March 2019

Personality, DiSC & the Workplace

If you’ve been on any social media platform lately, you’ve probably seen a post or two about the Enneagram test or people referring to themselves as single-digit numbers. Maybe when I say I’m an ENFP, you understand that I’m an intuitive extrovert who feels and perceives.

American Songwriter • 6th March 2019

Mile Twelve Premiere Video for “Jericho” «

Contemporary bluegrass group Mile Twelve — IBMA Momentum Award Winners and Instrumental Performance and Emerging Artist Nominees — today premiered video for “Jericho,” the second single off their upcoming album, City On A Hill.

American Songwriter • 5th March 2019

Emily Scott Robinson Shares Her Sexual Abuse Story in “The Dress” «

Emily Scott Robinson recently released her new album Traveling Mercies. American Songwriter spoke with Robinson about the new record, her future plans and what it’s been like for her to publicly share her abuse story.

Astute Communications • 1st March 2019

5 Steps to Creating an Engaging Online Space

You’ve built your online community. You’ve set it up beautifully, you’re proud of the content you’ve created — you’ve worked so hard. That’s it, right? Now you can sit back and watch your community grow on its own? Not quite.

American Songwriter • 1st March 2019

Teddy Robb Shares Acoustic Video For "Really Shouldn't Drink Around You" «

When Teddy Robb first heard George Strait’s “Troubadour,” he left his college football team, his hometown of Akron, Ohio and everything familiar to venture off and pursue the country singer-songwriter dream.

American Songwriter • 26th February 2019

Big Thief Preview Upcoming Album With Release Of "UFOF" «

Indie rock group Big Thief today shared ethereal new single “UFOF,” previewing their third upcoming record, U.F.O.F. (U.F.O. Friend). The album is set for release on May 3 via 4AD.